Pro bono collaboration with Motor Neurone Disease Association to drive secondary care referrals
Opportunity
Motor Neurone Disease Association drives awareness and referrals with innovative campaign and digital activities
With 50% of people diagnosed with motor neurone disease (MND) dying within two years, early diagnosis is crucial. However, patients are often referred to the “wrong” HCPs in the first instance.
As this is a cause close to the hearts of HH Global, we approached the Motor Neurone Disease Association (MNDA) to offer our creative and scientific expertise on a pro bono basis, to support their mission on improving access to care, accelerating vital research and campaigning for those people living with or affected by motor neurone disease.
With knowledge comes power, and for healthcare professionals, improved referrals
Working in partnership with MNDA, HH Global supported a brand-new campaign to help HCPs know what signs and symptoms of MND to look out for, and when to refer patients on to secondary care, to neurologists.
5x
more clicks than average
For the channel the adverts were hosted across
2 minutes
average dwell time
Across the bsepoke microsite for MNDA
17%
of visitors downloaded the red flag tool
Educating them on vital signs and symptoms of MND
Meet Gary, the face of our innovative concept that drives home the rarity of MND
Say hello to Gary, the face of the campaign. Our approach sought to educate HCPs that MND is more common than they think – more common than the name Gary.
Gary featured on a range of digital communications, including banners, an NHS intranet campaign, a bespoke microsite and MNDA’s downloadable red flag tool, which helps HCPs recognise the signs of MND and who should be referred.
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