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How does innovation source answers to sustainability issues? What are the benefits that technology brings beyond more efficient processes? How does being more efficient add to sustainability? We accept that technology makes collaboration easier. But how do technologies including blockchain and cloud platforms raise the application of sustainable standards?

Chief Disruptor, the independent community for disruptive business and technology leaders, interviewed HH Global Chief Digital and Innovation Officer Kevin Dunckley. Read the full interview to understand how HH Global links innovation and sustainability in a circular model that provides accountability within the marketing supply chain.