Leading beverage company gains global visibility, compliance and synergy
Opportunity
Suntory Global Spirits gains worldwide collaboration for growth
Suntory Global Spirits, a leader in premium spirits, was challenged by regional isolation, lack of visibility and limited compliance to brand standards. This was hampering their global growth objectives.
Suntory Global Spirits was looking for a single global marketing execution partner to manage and streamline execution of POSM, Branded Merchandise, eCommerce, Warehousing and Fulfillment.
The partner had to have robust technology to allow improved communication and simplified workflows across regions for better global collaboration.
Sector
Beverages
Company
Suntory Global Spirits
Unified, globally integrated marketing command and control
HH Global consolidated Suntory Global Spirits’ disparate marketing activities into a single, unified global operating system. Leveraging HH Global’s technology, all buying, reporting and project management was combined into one scalable solution.
This empowered Suntory Global Spirits to:
- Glean greater insights into the value of their programs
- Better manage their point-of-sale with informed decision making
- Drive consistency and meaningful savings through global buying efficiencies
Before implementing HH Global’s proprietary technology, Suntory Global Spirits’ POS purchasing programs relied on a maze of opaque processes and manual spreadsheets. By merging into one streamlined, digitized platform, they could accelerate operations and drive strategic expansion across more capabilities and geographies.
Technology, information and expertise for efficiency
The HH Global technology suite provides an end-to-end solution powering the creation, purchase and distribution of POSM materials. This drives major efficiencies through integrated systems and robust reporting capabilities.
And by integrating our team into Suntory Suntory Global Spirits’ marketing teams, we were able to clearly understand their brand strategies. This meant we could offer the right thought leadership and expertise to address their specific needs.
12%
Annual savings delivered
Across 5,500 projects
+95
Brands supported
Through a simplified approach and robust technology
50
Markets served, totaling 4,000 jobs a year
Providing synergy across regions
Procurement cost savings are certainly important, but it the ancillary benefits that HH Global provides that truly sets it apart from the other marketing execution companies. These include increased productivity, better visibility, improved communication, stronger brand consistency, and reduced waste.
Michelle Cater
Suntory Global Spirits' Senior Director of Commercial Planning
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