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The resource dilemma

Temporary displays are the obvious flexible choice to capture shoppers’ attention, but historically, they’ve been synonymous with single-use packaging and unsustainable practices. Set-ups being designed for the short-term – not long-term ecological viability.

Poor forecasting and well-intentioned, unconscious design strategies can collectively exert significant environmental impacts on transportation emissions, production energy demands, water consumption during manufacturing and unnecessary obsolescence. This resource intensity and environmental impact opens up significant space for more sustainable alternatives.

Pioneering sustainable engagement

The good news is that there are many opportunities and innovative solutions to resolve these challenges. Supporting the right behavior through considered planning, conscious design, smart processes, waste reduction methods, ease of reuse and responsible end-of-life pathways are at the forefront of extending the lifecycle of displays while limiting environmental impact.

Building on these foundations, the application of sustainable design principles supported by appropriate, yet simple business processes play a transformative role in guiding the right behavior. From the outset, products are conceived with ease of reuse, flexibility and environmental impact in mind, ensuring that each component is optimized for impact, performance and sustainability.

Strategic waste management, including comprehensive recycling and reduction practices, is gaining greater focus. These practices are not only cutting waste but also reimagining it as a resource that can be cycled back into the production stream. There is also a greater emphasis on efficiency in energy and water use, with advancements in lighting and resource management contributing to more sustainable manufacturing operations. Effective waste management starts with design and the right behavior at each touchpoint, without which sustainable waste disposal and recycling of materials in a responsible way can become incredibly complex and end up exacerbating environmental pollution.

A sustainable future in sight

With a myriad of materials and consciously created designs available, FMCG and retail brands can responsibly market their products in engaging ways while aligning with their sustainability goals.

At HH Global, we empower brands to revolutionize their marketing strategies, giving them the tools to make a big impact while maintaining a small environmental footprint. Initiatives such as our Conscious Creative program drive mindful material selection, waste reduction and energy conservation, empowering brands with sustainable solutions for every step of the product life cycle.

The essence of our approach is encapsulated in our belief that brilliant growth ideas only create value when they are expertly activated. This principle drives our commitment to craft innovative solutions while ensuring they are logically implemented.

With these approaches, the future of temporary point of sale materials is not only bright, but sustainable.

Harmonizing retail engagement and sustainability

In the quest for engaging retail experiences, sustainability has often been overlooked, particularly in short-term in-store executions. However, these objectives can coexist. With the right approach, temporary displays can impactfully engage shoppers and safeguard the planet simultaneously.

Ready to make your temporary point of sale as sustainable as they are impactful? Connect with HH Global today and let’s build a more sustainable future, one display at a time.