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HH Global is supporting leading brands with unrivaled expertise and a commitment to making sustainable living commonplace

Working closely with global companies and FMCG clients, we assess CO₂ emissions, supply chain, suppliers, sourcing, manufacturing, product utilization, design processes and waste management. This is essential to enable environmentally friendly innovation and implementation to promote circular models and responsible business practices. For example, a focus on permanent displays presents a sizeable opportunity to improve sustainability and has been a vital part of progressive collaboration that has grown over a number of years.

Working together with our client in the design of a wide range of counter units, pusher trays and vacuum-form fixtures across diverse sectors – including grocery and pharmacy, we have sought to mitigate their environmental impact. By minimizing the cycle of replacements and developing modular exhibits, we have been able to reduce resource consumption, lower waste and simplify production while contributing to environmental conservation – aligning with a responsible approach to design.

Encouraging reuse programs across point of sale to realize sustainability goals

One initiative, born from our partnership, was the recognition of an opportunity to repurpose and recycle 1,100 plastic counter units that were sitting unused in a warehouse. Through our longstanding collaboration with a leading FMCG company, HH Global was tasked to find an environmentally sound solution. Initially, reusability was assessed, by undertaking a meticulous sorting process. This involved evaluating, categorizing, repurposing and revitalizing 300 displays with new graphics. The remaining 800 units were earmarked for recycling, with post-consumer recycled material used in the manufacture of new units. Through applying circular economy principles, we created a true closed-loop solution to the management and production of point-of-sale materials and achieved zero waste. The cost of labor and freight associated with the project was borne by the client – emphasizing the company’s commitment to corporate responsibility and effective waste management.

The venture marked a milestone in the partnership as it adhered to net zero sustainability principles and showcased the potential of using recycled materials in displays. It also drew attention to the delicate balance needed to make a positive environmental impact, while achieving cost-effectiveness.

Maintaining momentum and a constant quest for sustainable alternatives

While sustainability has long been on the agenda, recent times have witnessed a surge in momentum. So, many companies continue to focus on actively engaging with HH Global to embed sustainability into their brands and behaviors. This move toward environmentally responsible alternatives signals a departure from conventional practices, occasionally veering toward virgin materials – but also steadily gravitating toward more sustainable options as the standard.

The sustainability journey faces challenges in transitioning to new designs and materials – due to existing tooling investments, aligning production timelines with responsible practices and overall budget constraints. Despite manufacturing complexities and considerations of longevity, the automation-friendly nature of plastic production can prevail as the predominant choice, as existing tooling for plastic can pose a capital expense dilemma, but using it responsibly is key to reducing environmental impact.

In the domain of point-of-sale displays, a dichotomy can emerge between corporate purpose and pragmatic decisions made at the operational level, making it crucial to explore the price differences between conventional plastic and environmentally friendly counterparts.

Steering brands toward alternative materials like metal or wood involves overcoming many obstacles. So HH Global prioritizes balancing budget considerations with environmental concerns for marketing and merchandising projects – using a thorough and nuanced decision-making process to achieve net zero targets.

A road map to a circular economy, waste-free world and healthy future

The partnerships between us and our clients highlight the evolving dynamics of sustainable business practices. Challenges persist, yet the collaborative journey toward minimizing environmental impact reflects a shared commitment to a greener, more responsible future.

As companies continue to navigate the delicate balance between corporate purpose and operational constraints, the ongoing alliances with HH Global stand as an inspiring example for businesses striving to make sustainability a tangible reality in every facet of their day-to-day processes. The journey to zero waste and a circular economy is as crucial as the destination: every detail matters – so no stone is left unturned.

HH Global is committed to working with our clients to make sustainable living commonplace. Through building a purpose-driven business model that translates strategic insights into tangible actions and achieves performance excellence that is consistent, competitive, profitable and responsible.

To find out more explore Conscious Creative.