HH Global Acquires Genii

Author: Craig Bingon




27 October 2020

HH Global has acquired Genii, an Australian owned marketing services provider.

Genii was established in 2010 as a full service marketing execution business specializing in the provision of innovative, cost effective and strategic services to the retail sector. The company was founded by Marcus Smith and Layton Parslow and headquartered in Sydney. The acquisition will deliver significant value to the clients of both HH Global and Genii, through the strength of their combined proposition and scale. Existing Genii clients will benefit from HH Global’s worldwide reach, market-leading IP/Technology and significant support infrastructure, while HH Global are able to further enhance their offer to the retail and FMCG sectors and accelerate growth within their Australian business.

Marcus Smith, Managing Director of Genii said: “We are extremely excited to be joining HH Global; with their global strength this deal provides both Genii and HH Global with clear opportunities to support and develop our client relationships.”

Craig Bingon, CEO APAC at HH Global explains: “We were impressed with the Genii leadership team, their client focus and staff’s diverse marketing skills. This deal gives us enhanced capabilities in marketing services and adds considerable scale to our already growing Australian business. We’re excited about welcoming our new colleagues, and working with Genii’s valued clients. This acquisition along with the recent acquisition of InnerWorkings further confirms our commitment to the Australian market.”


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