Creating real change together: Supporting Earth Day 2024

Author: Kevin Dunckley




30 April 2024

At HH Global, sustainability is not just a buzzword. It is woven into every aspect of our operations. We’re not just talking the talk; we’re actively leading the charge with innovative solutions that enhance our own, and our clients’ sustainability.

Each year, on 22 April, we mark the celebration of Earth Day, a global initiative dedicated to environmental protection and raising awareness about pressing ecological challenges. The day serves as a platform for promoting sustainable practices and encouraging individuals and communities to come together and take action for the well-being of the planet.

Empowering change through sustainability

While our dedication to protecting the planet and serving our communities goes beyond just Earth Day, this year, we were excited to mark the occasion by sharing the incredible impact of our recent internal initiative dedicated to supporting environmental projects worldwide. This initiative was not just a campaign for us; it was a pledge to create real change. Our dedication to nurture the planet is rooted in alignment with the United Nations Sustainable Development Goals (UNSDGs), with our Earth Day campaign being the first global initiative to support our new goal, UNSDG 15 – Life on Land.

Small actions, big impact

We believe in the power of collective action and understand that even small actions can have a big impact. In support of Earth Day 2024, we elevated our commitment to sustainability with an initiative that empowered our colleagues to make a real difference.  

Powered by Pinwheel, an engagement platform supporting the Earth’s most impactful climate and biodiversity projects, each colleague was allocated $10 to donate to one of four carefully chosen projects in their region. Individually $10 may seem like a small amount, but with the collective efforts of our 4,500 colleagues worldwide, we are supporting a total of 12 impactful projects across the globe. From plastic recovery and recycling to turtle hatchling protection. Renewable energy cooking equipment to forest ecosystem restoration, each project addresses environmental challenges unique to their locality, and our colleagues decided the level of support each one received. However, voting was just one way for colleagues to contribute to our Earth Day plans. Many made personal donations and pledged to do something in support of a more sustainable future locally. From ditching plastic bottles to composting food waste, through the help of our colleagues, we have taken real action to improve the future well-being of our planet! 

See the projects we are supporting globally

But this is just the beginning. We will be closely following the impact of our commitment, and our colleagues will be able to track projects as they progress.

Planet vs. Plastics

Globally, the plastic recovery and recycling project secured the highest support, with 42% of colleagues voting in favor. This strong backing reflects a collective commitment towards tackling the detrimental impacts of plastic pollution on our planet, and aligns with this year’s Earth Day theme, “Planet vs. Plastics”.

Being part of the Earth Day initiative opened my eyes to the profound impact of small actions on larger environmental goals. Knowing that the initiative supports projects which align to my own values, like turtle hatching protection, felt truly meaningful. It's not just about words; it's about real actions that collectively make a difference.

Jamie Mishich

Sales Enablement Specialist - NAM

The Earth Day initiative made me think about the actions I can take personally. I have recently volunteered at my local nature reserve to support plastic/litter collection and tree planting. Since joining HH Global four years ago, it has been clear that sustainability is at the heart of everything we do. The Earth Day initiative has elevated this to the next level, not just with financial support, but also in terms of education and awareness.

Darren Jackson

Strategic Change + Transformation Director – EMEA

Participating in the Earth Day initiative really highlighted HH Global's commitment to sustainability for me. It made me feel proud to be part of a company that values environmental responsibility and takes concrete actions to make a difference. Seeing how my efforts, along with those of others, add up to create positive change has been truly inspiring. The initiative has strengthened my belief that each of us plays a vital role in preserving our planet for generations to come.

Stalley Dalmeida

Campaign Administrator - APAC

Together, we did not just celebrate Earth Day; we actively paved the way for a more sustainable and resilient future for generations to come. As we reflect on the success of our initiative, we are reminded that collectively, small actions can have a big impact in addressing the challenges facing our planet. We are immensely proud of the contributions made by our colleagues and are inspired by the impact we have been able to achieve together.

We continue to prioritize the well-being of our planet, and our commitment to creating a brighter, more sustainable future is stronger than ever. To find out how we are leading the charge in sustainable marketing, click here.

Kevin Dunckley

Chief Sustainability Officer

Kevin developed, and is responsible for HH Global’s market leading Innovation with Purpose sustainability program. He has developed an ecosystem of partners including some of the most innovative startups alongside Universities and selected NGOs. Kevin moderates the award winning HH Global innovations group HH Labs which he formed in 2009, which now has over 600 members, as well as being a member of the Google Cloud Advisory Board, The Forbes AI Executive Advisory Board, A Gartner Research Circle member, a Mentor to Black Business and an Ambassador for the Meaningful Business 100.