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Empowering change through sustainability

While our dedication to protecting the planet and serving our communities goes beyond just Earth Day, this year, we were excited to mark the occasion by sharing the incredible impact of our recent internal initiative dedicated to supporting environmental projects worldwide. This initiative was not just a campaign for us; it was a pledge to create real change. Our dedication to nurture the planet is rooted in alignment with the United Nations Sustainable Development Goals (UNSDGs), with our Earth Day campaign being the first global initiative to support our new goal, UNSDG 15 – Life on Land.

Small actions, big impact

We believe in the power of collective action and understand that even small actions can have a big impact. In support of Earth Day 2024, we elevated our commitment to sustainability with an initiative that empowered our colleagues to make a real difference.  

Powered by Pinwheel, an engagement platform supporting the Earth’s most impactful climate and biodiversity projects, each colleague was allocated $10 to donate to one of four carefully chosen projects in their region. Individually $10 may seem like a small amount, but with the collective efforts of our 4,500 colleagues worldwide, we are supporting a total of 12 impactful projects across the globe. From plastic recovery and recycling to turtle hatchling protection. Renewable energy cooking equipment to forest ecosystem restoration, each project addresses environmental challenges unique to their locality, and our colleagues decided the level of support each one received. However, voting was just one way for colleagues to contribute to our Earth Day plans. Many made personal donations and pledged to do something in support of a more sustainable future locally. From ditching plastic bottles to composting food waste, through the help of our colleagues, we have taken real action to improve the future well-being of our planet! 

Together, we did not just celebrate Earth Day; we actively paved the way for a more sustainable and resilient future for generations to come. As we reflect on the success of our initiative, we are reminded that collectively, small actions can have a big impact in addressing the challenges facing our planet. We are immensely proud of the contributions made by our colleagues and inspired by the impact we have been able to achieve together.

We continue to prioritize the well-being of our planet, and our commitment to creating a brighter, more sustainable future is stronger than ever. To find out how we are leading the charge in sustainable marketing, click here.