Fashion retail
A fresh look: making the right kind of impact in fashion retail
Impacting fashion retail environments with style
At HH Global, we help the world’s leading fashion brands and retailers unleash their full creative potential through expert retail marketing activation. With deep knowledge of the fashion retail space, we create meaningful impact at every step of the process:
- Understanding the consumer and target audience
- Designing omnichannel experiences that connect the physical shop floor to the virtual world
- Researching innovative materials and designing sustainable solutions
- Building robust supply chains and sourcing in a cost-effective manner
- Flawless installation delivering unmatched brand experiences
- Executing with total cost of ownership top of mind
As an integrated partner to fashion retail, we believe that everything starts with design. Taking a holistic approach allows your brand to shine, enhances your sales and delivers against your sustainability goals to reduce environmental impact.
Setting the trend
True innovation happens at the intersection of desirability, feasibility and viability. We bridge the gap between creative agencies with a limited understanding of the total costs of their designs, and manufacturing companies restricted by their own machinery and capabilities. This gives us the ability to deliver connected brand experiences and ideas that live in the real world.
Our team of experts continuously monitor the latest technology, innovative materials, design and engineering solutions, manufacturing possibilities, consumer trends and expectations, as well as regulations to help fashion brands and retailers stay ahead of the curve. This is key to driving shopper engagement with exciting in-store experiences.
Your one-stop shop for retail
From shopfitting your concept stores, outlets or shop-in-shops to deploying marketing campaigns across your retail estate worldwide, we have the skills to stage the brand theater that will truly resonate with shoppers and inspire brand connection.
With over 6,500 strategic supplier partners across all categories of spend globally, we work with best-in-class partners to tap into various capabilities. These include metal fabrication, millwork, glass processing, plastics forming, graphics printing, lightbox production and props development, as well as electrical componentry integration – all to bring your designs to life. Our network of distribution centers and installation partners then ensures that everything we bring to life is expertly executed at the final destination to deliver the desired impact.
Made-to-measure experiences
We craft omnichannel experiences based on shopper insights, the latest developments in retail and the unique needs of your brand. By combining data and digital innovation, we produce highly personalized interactions that fuse the physical and the virtual and keep your brand front of mind. Any data that is gathered through the interactions is then consolidated into insight dashboards, enabling you to make more informed decisions.
Sustainability, as a standard
Your responsibilities and your reputation go hand in hand. Our commitment to sustainability starts with our approach to design, continues through the suppliers we use and extends to measuring the impact of our choices. This gives you the information and the innovation you need to optimize both your ESG and your marketing performance.
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