Samsung taps into data-driven end-to-end marketing effectiveness


Data-driven production and procurement delivers growth for Samsung

Unifying and streamlining marketing for max value

Samsung was working through numerous marketing procurement and production suppliers. This was complex and time-consuming and led to inconsistency in brand presentation and quality. And they were missing opportunities to make data-informed decisions that could produce real-time impact.

Samsung  needed a partner that could bring it all together to simplify, streamline and unlock value across their marketing procurement and production activities.


Optimizing performance across all channels

HH Global created a solution for Samsung that delivered impartial and insightful business data for clear visibility into their marketing activities. This combined with our on-site, consultative team empowered Samsung to unify their operations into a single end-to-end solution.

HH Global’s solution provides:

  • Data curated and tailored for each Samsung division and stakeholder set,​ empowering Samsung to make business decisions based on accurate intelligence
  • An on-site digital studio team with a full suite of creative production capabilities, from design through to artworking
  • Close collaboration with all Samsung sub-divisions, across multiple geographies to ensure campaigns accommodate their needs
How we did it

End-to-end collaboration enhances quality and speed to market


Working with Samsung across subdivisions and geographies eliminates the struggle caused by too many suppliers and not enough information. Through our proprietary technology, MySamsungHub, our clients can order products and interrogate data firsthand . This enables streamlined solutions that make them faster, and more consistent in their brand quality.

This solution was first deployed and tested in the UK. It has proven so effective that Samsung has rolled it out across 34 additional markets in Europe. And the solution has been expanded to cover both tech-enabled procurement and creative production.​

While  saving time and cutting unnecessary costs, Samsung has a more unified brand empowered to support growth across all these markets.

49 FTEs

Supporting Samsung

Across all markets, services and divisions​


Spend managed

On behalf of Samsung worldwide​


Increase in speed to market

Due to online ordering

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