Leading beverage company gains global visibility, compliance and synergy


Beam Suntory gains worldwide collaboration for growth

Beam Suntory, a leader in premium spirits, was challenged by regional isolation, lack of visibility and limited compliance to brand standards. This was hampering their global growth objectives.

Beam Suntory was looking for a single global marketing execution partner to manage and streamline execution of POSM, Branded Merchandise, eCommerce, Warehousing and Fulfillment.

The partner had to have robust technology to allow improved communication and simplified workflows across regions for better global collaboration.




Beam Suntory


Unified, globally integrated marketing command and control

HH Global consolidated Beam Suntory’s disparate marketing activities into a single, unified global operating system. Leveraging HH Global’s technology, all buying, reporting and project management was combined into one scalable solution.

This empowered Beam Suntory to:

  • Glean greater insights into the value of their programs
  • Better manage their point-of-sale with informed decision making
  • Drive consistency and meaningful savings through global buying efficiencies​

Before implementing HH Global’s proprietary technology, Beam’s POS purchasing programs relied on a maze of opaque processes and manual spreadsheets. By merging into one streamlined, digitized platform, they could accelerate operations and drive strategic expansion across more capabilities and geographies.

How we did it

Technology, information and expertise for efficiency

The HH Global technology suite provides an end-to-end solution powering the creation, purchase and distribution of POSM materials. This drives major efficiencies through integrated systems and robust reporting capabilities.

And by integrating our team into Beam Suntory’s marketing teams, we were able to clearly understand their brand strategies. This meant we could offer the right thought leadership and expertise to address their specific needs.


Annual savings delivered

Across 5,500 projects


Brands supported

Through a simplified approach and robust technology


Markets served, totaling 4,000 jobs a year

Providing synergy across regions

Procurement cost savings are certainly important, but it the ancillary benefits that HH Global provides that truly sets it apart from the other marketing execution companies. These include increased productivity, better visibility, improved communication, stronger brand consistency, and reduced waste.

Michelle Cater

Beam Suntory’s Senior Director of Commercial Planning

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